This is Ardee

ThisIsArdee.ie to cease publication

TIA Team | 25th January, 2018 at 11:45am

ThisIsArdee.ie is to cease publication.

ThisIsArdee.ie launched in January 2015 and amassed a bumper local, national and international readership as well almost 12,000 followers across our popular social media channels.

Based in Ardee – staffed by and contributed to exclusively by Ardee locals – the website provided a unique and professional media service to the town and its environs for three years.

“It is with great sadness a decision has been reached to cease publication on ThisIsArdee.ie,” editor-in-chief Barry Landy said. “We are extremely proud of the service we have developed over the last three years.

“We believe ThisIsArdee.ie is unparalleled in it’s innovative coverage of local issues, news and sport. While small, independent local news services have popped up throughout the country, none have made such an impact in such a small population town.

“In an ever-evolving media and online journalism landscape, we have found that having to compete directly with tech giants such as Twitter and Facebook – which also owns Instagram – for available advertising revenues, revenues on the decrease regardless, is a battle we have no way of winning.

“Running an independent news and sport website – with a small team of staff and contributors – is difficult, time consuming and expensive work.” – Barry Landy

“Running an independent news and sport website – with a small team of staff and contributors – is difficult, time consuming and expensive work. By the third quarter of 2017, more people were reading ThisIsArdee.ie than ever – and ever more demands where being placed on we as a team.

“However, while readership increased – not only for us but for the majority of digital journalism providers – fewer people than ever are paying for journalism,” Landy continued. “That is what makes our work unsustainable.”

ThisIsArdee.ie launched from scratch and soon leapfrogged other digital and print outlets to become the number one source for Ardee news, sport and views.

Readers who have pledged to support ThisIsArdee.ie via our Patreon scheme will soon receive an e-mail outlining the details in regards to their pledges. ThisIsArdee.ie launched a Patreon supporter scheme – in which readers could help support our work by pledging €1 or €2 per week – in September.

The low take-up of that scheme also contributed to a decision to cease publication. “In trying to make our content available to the biggest possible audience, a paywall was never considered for ThisIsArdee.ie.

“We hoped that if people read us, liked us and valued us – they would become a Patreon supporter and help secure our future,” Landy said.

“The Patreon scheme was an easy-to-use, easy-to-understand method of creating a community among readers and taking in monetary contributions from same.

“We would like to thank all of our readers, especially those who signed up to support us,” – Kelvin Farrell

“We would like to thank all of our readers, especially those who signed up to support us,” co-founder and lead designer Kelvin Farrell continued. “We have received much positive feedback during our publishing span. Unfortunately, as is the case for many online and emerging publishers, financial stability has proven difficult to find.”

Thanks go out to those local businesses who have advertised with us and also to our contributors – no one more so than Adrian Crawley for his tireless efforts and enthusiasm over the last three years. His photography has contributed greatly to make ThisIsArdee.ie so enjoyable for readers and his efforts cannot and should not be overestimated.

If you need to contact editor-in-chief Barry Landy regarding outstanding or other business, you can call 086 059 1614 or e-mail barry.landy@hotmail.com.


Don’t forget, ThisIsArdee.ie has launched its new Supporter Scheme, powered by Patreon. Pledge €1 or €2 a week to get a range of benefits and rewards – and help cement the future of our business. Click the button below for more information and to pledge.

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